Nursing Job Search Design
Role: Senior UX Researcher
Methods: Ethnography, Interview, Data Analytics, Prototype Testing, Usability Testing, A/B Testing
Impact: Design Choices, A/B and qualitative validation, 44% increase in filter usage
Starting in 2018, I led the research efforts for a team at Indeed.com that was dedicated to improving outcomes for specific segments of job seekers. In my time with that team, I worked on nursing, trucking, retail, and returning parent segments.
Nursing was our first segment, and we stared with simple ethnography to understand the specific needs of nurses, as well as those employing them. After identifying the mental models behind job searching, I worked with the segment manager, taxonomists, and other data analysts to design job search pages that reflected the needs of nurses. We went through several rounds of prototypes, then usability testing, to surface the right kind of meta-data for nurses, which included shift length and medical specialty.
Ultimately, we validated the designs with A/B testing and showed improved outcomes and filter usage (which had been stated as goals of the initial project). We then repeated this method, with similar results, with our trucking segment.
The nursing case study was the basis of a paper that I co-authored and presented at the Epic Ethnography conference in 2020.